Over the last four years, we dreamed, planned, and built our physical brick and mortar Performance Center in San Francisco. We were weeks away from opening when San Francisco went on lockdown and our plans changed.
The Purple Patch Performance Center is designed as a living embodiment of the Purple Patch Pillars of Performance and is going to be a state of the art training facility for athletes from around the world to train. To enhance the services offered in the Center we sought out distinct partnerships, all world-class experts in their field, to provide a comprehensive suite of services for athletes. SMI has two massage and treatment rooms in the Center, IOG has a bike fit studio in the Center and we have trained our team to administer sweat tests from Precision Hydration.
Beyond the above, the central mission of the Center is to radically improve our remote coaching. We were planning to connect the whole Purple Patch community with live and video-on-demand training sessions. As well as produce and distribute high-quality educational materials and tutorials on athletic training and human performance.
Given the current state of affairs, we don’t when the Performance Center will open. As disappointing as it is for us, we realized that we can bring much of the magic of the Center to you before we “officially” open our doors. Along with our key partners, we are excited to announce the launch of the Purple Patch Virtual Center, from which we will cultivate and deliver a virtual version of our real-world Purple Patch Ecosystem.
Meet Our Partners:
When looking for our bike fit partner, our quest was to find the best-in-class who would bring both expertise in the field, as well as a passion for education, to align with our mission as a company. Ivan O’Gorman is a legend in the bike-fitting space, working with various pro tour teams, many of the world's leading professional triathletes, and athletes across all levels. Ivan, and his senior fitter, Chris, will serve as a wonderful resource to all Purple Patch athletes and will open their second fitting facility at the Purple Patch Center -- expanding from their current Boulder, Colorado, home.
Many of you may be familiar with Precision Hydration and expert Andy Blow, from the two podcasts on hydration Matt and Andy, have recorded before. Our partnership emerged incrementally and was born out of a shared desire to drive the performance of athletes and fitness enthusiasts by empowering them through education. Andy and the team now work with several of the Purple Patch Pro Squad, many of the best endurance athletes in the world, many of the professional sports teams in baseball, soccer and beyond. You cannot find a more respected resource in all aspects of hydration.
Since 1997, SMI has been dedicated to the prevention and treatment of overuse injuries, optimization of human function, and enhancement of athletic performance. Anchored around orthopedic massage and athlete education, SMI has become a leading resource in the Bay Area for professional and amateur athletes alike. With a focus on alleviating pain and restoring functional movement patterns, SMI helps athletes recover from injuries, optimize their training, and achieve their performance potential.
Look for details in the Education Hub’s Event Calendar and within your Daily Bulletin.