We edge toward Baxter’s favorite date of the year, Halloween! I know, you cynical non-US folk who declare that this is a simple overblown American-centic excuse for commercialization, but putting that aside - we would love to see your Halloween outfits for the week of fun. Among the challenges of this year, surely we all have time for a little Halloween escape - just don’t go trick-or-treating around the ‘hood in a grasp of dirty doorbells and requests for copious candy. Keep it tight this year!
On other news - we are edging closer to our next Challenges - and we are incredibly excited for them. I am so glad we got heads together and charted some real intrigue and challenge for the last months of the season, and I am even more excited for the lucky ones who are experiencing the actual roadmap toward 2020 events. Events are now happening in some areas, and this is something we should all celebrate.
As we cast our lens into 2021, it is a good time to reflect and begin to stew on what we want to individually accomplish next year - in what I declare to be a year of performance!
We are busy mapping out a roadmap of performance for 2021, and seeking lessons and accidental benefits from the adversity of 2020, while creating a path to success next year. You can do the same. We don’t take our eye off the ball, the present, but we should begin to think about what performance means to us in 2021, what we want to achieve, want events and challenges make sense. Expect a lot more on this topic over the coming six to eight weeks, as we edge toward the end of the year. For the time being, keep an eye on the details on our Olympic Distance challenge, followed by the grandstand event; the IRONMAN 70.3. We are securing final details of the event and competition from IRONMAN, but let me put it out there:
We want to be the most successful club / team in the IRONMAN 70.3 Challenge.
Globally. Seriously. Let’s do it.
We all need to step up and hit the event as best we can, and we will do it! Details to come, but nothing like a little team atmosphere and accountability to amplify the cause.
Finally, Performance Reset 2020. I realize we have peppered you with this over the last week. I just wanted to let you know that, as we have been driving forward with this special event, the scope and excitement has really expanded. Kelli and I have been amazed at how the event and message has ignited the imagination of so many performance-minded and inspirational people. In truth, it began with an assumed appeal to athletes, but has quickly expanded. It now meshes with the pulse of the times.
We are going to help everyone who cares about health and performance across all aspects of life.
We are now including several key additions, who will bring so much to the event:
Justin Forsett: CEO of Hustle Clean and former NFL Player
Mark Gainey: CEO of Strava
Matt Hirst: Former head of sports at Red Bull and CEO of Ageist
Diaa Nour: CEO Ventum Bicycles
Heather Grahame: PP athlete and AARP Anarchist
And several more we are keeping close to our chest.
We hope that you are excited by the event, especially as these sessions are all available live and recorded to attendees, so that you can consume at your leisure.
Join the fun and grab more information HERE.
P.S. Tell your friends, too! We'd love for you to share the news about this event - the all-star speaker lineup, the incredible giveaways at stake, and the benefit it will provide Challenged Athletes Foundation. Feel free to offer your own spin on the text below, and share the image along with it (you can right-click the picture to save it):
The challenges of 2020 and the unknowns of the year ahead present unmistakable opportunities to grow - if you pause and assemble the right tools and mindset for success.
It's time for a performance reset.
Join us as we team up with amazing guest speakers and leading brands at the Performance Reset Live Virtual Event on November 13-15th. This immersive virtual camp experience will equip you with a clear strategy to navigate the unique challenges that you face as you stare down the start line of a new year.
Success in 2021 will rely on good planning, a resilient mindset, healthy habits, and consistent execution of a lifestyle that fosters performance, regardless of the landscape or your athletic experience.
Together we will plan, prepare, and execute.
This event also directly benefits the incredible work done by the Challenged Athletes Foundation, providing individuals with physical challenges the opportunity to pursue active lifestyles and sports.