Hello all,

A few days ago, I sent out a note about an opportunity I wanted to highlight for all of our athletes -- and a sneak peek of what we are building behind the scenes to help you this fall and winter. I believe it is so important and exciting that it bears repeating -- so we're rebroadcasting it here.

Before you dive in, though, I have one thing to add: if you haven't listened to the last two episodes of the Purple Patch Podcast, make sure to do that. They're high-value, and I think they will greatly help to frame our mission of post-season (and 2022!). Spin up episodes #182 and #183 on your favorite podcast app or listen to them here[link] and here[link].

And now, on to the meat and potatoes:

This is an opportunity to come build your ultimate health and performance platform for 2022.

The entire Purple Patch team, including myself, is highly ambitious. We also appreciate that high performance is built on a solid platform of health. Whether you’re chasing podiums or chasing your own best life, we strive to support you in the best possible way.

With this in mind, I wanted to reach out with some advice -- and a sneak peek of our strategic path for the coming months.

The mission: We want 2022 to be the year every Purple Patch athlete develops the ultimate platform of health and energy. From this platform, we expect you’ll deliver the best season of results that Purple Patch athletes have ever achieved.

Collectively, 2021 has proved to be our best year of performance so far, but we want to do much better. And we can -- but we must evolve to do so.

This is what we have planned:

• Be PROactive with your break: in other words, don’t f*%k it up. You CAN take a breather while still progressing in the performance journey. We’re developing opportunities for you to stay on track with training while minimizing stress and strain and significantly reducing demands on your time and mental energy. Stick with the plan, and you’ll be able to rejuvenate without straying off-track truly.
• Make measurable gains in your health. We’re going to make your training and supporting habits deliver measurable performance results through a new partnership with Inside Tracker. This specialized integration will empower you to make informed decisions about your health and objectively track positive results over time. We have never been able to quantify the impact of improved sleep, stress management, or good nutrition -- but now we can. Supporting habits should deliver performance gains, and we are embracing this approach.
• Double-down on nutrition, hydration, and fueling habits. Many of you have requested deeper guidance on these topics. While we have some excellent resources, we also realize that working with the world’s best nutrition experts can be a significant investment. Luckily, we have a solution: an impressive app developed by long-time Purple Patch athlete Jonathan Lee that delivers effective, customized, and precise daily guidance based on recommendations from sports nutrition expert Scott Tindal. It’s based on your specific training plan and smoothly syncs with Today’s Plan. It’s affordable, high-impact, and set to launch in time for fall training.
• Amplify coaching and community connections. You have been on the journey with our development of live and video-on-demand coaching, but the fall will represent a massive uptick in the power of this format. We plan to treat this as the world's most fun and compelling performance school -- tying in community interaction, coaching, tutorials, and real-time feedback. We want every Purple Patch athlete to feel connected, engaged, and truly coached, whether riding on a beach in Hawaii or a basement in rainy London.

What lies ahead is the most critical part of an athlete’s quest for effective performance breakthroughs, and we are committed to making these coming months effective and fun. By committing to this evolved fall and winter training, you are laying the bedrock of your 2022 performance. You will equip yourself to improve in sport. But more importantly, you’ll give a massive boost to your health profile and life performance.

Perform in sport, but excel in life: this is the heart of Purple Patch’s mission, and the most crucial part of the journey is in the coming months.

Let’s build our platform of resilience and health -- and then we can get on with the hard work and yield great results.

Let’s do this together.