This week is the long awaited official announcement of our partnership with FUELIN nutrition services. Created by long-time Purple Patch athlete Jonathan Lee, I believe the program and platform delivers to endurance athletes a significant breakthrough in elite-level nutritional guidance that truly synchronizes with your daily training and life -- in a cost-effective format.

This is something that a large percentage of Purple Patch athletes have been begging for, and I am very excited for the team at FUELIN to support our athletes. Myself and the Purple Patch team have spent lots of time collaborating with Jonathan, Scott Tindal and the FUELIN team over the last several months, to help them develop a great program for Purple Patch athletes, but to also help them on their journey to create a super company. I wanted to be the first to outline a few thoughts, through a Purple Patch lens:

• What is FUELIN?
  As one of the Purple Patch four pillars of performance, we collectively realize the importance of positive habits around daily nutrition and fueling -- but the guidance and advice is often confusing, if not really expensive. This program filters the confusion, synchronizes with your daily training and life schedule, and delivers a highly detailed and personalized eating plan that is flexible, performance-focused, and aligned with your level and goals. Delivered via their custom app, it breaks the mold of old fashioned static eating plans, and allows great flexibility in your meal choices. Rather than telling ‘what to eat’ or providing generic stats, the app will guide you through smart choices and the makeup of your meals. It incorporates highly personal elements, including the specific workouts in your Today's Plan account, in its recommendations. All athletes that use FUELIN will leverage the simple app for meal planning and education, and then have the option of various tiers of pricing based on how much individual feedback, education and intervention you require. Our coaches have been utilizing the program for a while with their athletes, and are uniformly impressed with the simplicity, education, effectiveness.

• How is the partnership set up?
  The team at FUELIN are keen to help every Purple Patch athlete, and for us, education is a key element of our mission for you. This means that you will benefit from their education and insights without having to pay for any of their services. Over the coming weeks, you will begin to see more educational content integrated into your programming, all developed by FUELIN.  Effectively, the FUELIN team has agreed to develop custom education throughout all of next year, synched up with the time and phase of the year of training. In addition, the FUELIN team will host monthly complementary educational sessions for all Purple Patch athletes. These expert office hours will be focused around topics, and you can join and ask any questions of their nutritionists.  This is the backbone of the partnership, and they are excited to deliver value and guidance to every Purple Patch athlete. 
  For any folks who need or want personalized support around the nutrition pillar, then you will be able to leverage the FUELIN services. Options begin at $99 monthly and extend up to $500 monthly. We believe it is of high value for customized elite-level nutritional insights.  You are also free to consult and work with Kyla Channel, our other nutrition partner, who we equally respect and value.  Kyla will continue to work with us, develop educational content and be available for nutrition support.  We now truly have a comprehensive nutritional program delivered by world-class experts.

I would encourage you to review options here: FUELIN

Equally, don’t miss this recent expert office hours, which helps provide plenty of insight: REPLAY

• Is this all anchored in race fueling? 
  NO!  The program is all about covering the basis across the pillar of nutrition.  This includes training and racing fueling, daily eating and everything around hydration.  You will be guided on solving challenges around eating timing, makeup and amounts.  Equally, you will have education and programming for you to find your best training and racing fueling and hydration, all the way down to fixing GI issues and cramps. We want athletes to become empowered to make smart decisions, and be strategic in their approach around eating and fueling.
  
  
• What about Precision Hydration Sweat Testing and InsideTracker? 
  These are absolutely complementary to the programs, and both Kyla and the team at FUELIN leverage the insights and information from both of these programs.  InsideTracker and a sweat test deliver information and insights, FUELIN (and Kyla) make these insights actionable.

• Do I have to engage? 
  NO!  You may not need supporting services, this isn’t a hard sell.  This about expanding offerings to support athletes, and we hope that the complementary education and support that FuelIn plans to offer will be helpful to all.

I hope that helps.

Cheers,
Matt